Why outdoor business emails land in spam and how to fix it: SPF, DKIM, DMARC setup, list hygiene, seasonal sending strategy, and a quick audit checklist.
How to manage XML sitemaps for seasonal businesses - what to do with trip pages in the off-season, sitemap index structure, and Yoast and Rank Math plugin steps.
Learn how canonical tags fix duplicate content from date-specific departure pages, booking platforms, and similar trips - without hurting your rankings.
A 301 redirect permanently moves a page to a new URL and transfers its search authority. Here's when outdoor businesses need them and the mistakes to avoid.
A sitemap is an XML file that helps Google find every page on your site. Learn what it is, whether you already have one, and how to create and submit one.
Mobile-first indexing means Google ranks your site based on its mobile version. Here's what outdoor operators need to know about content parity, image weight, and booking widgets.
Structured data is code that labels your tour pages so Google and AI tools can read them as facts - here's what it is and which schema types matter most.
Test and fix your outdoor website's speed with this checklist covering Core Web Vitals, image compression, mobile performance, and server response time.
A practical weekly routine for checking Google Search Console. What to look at, what to skip, and how to turn the data into action for your outdoor business.
A quick site speed audit you can run yourself in 15 minutes. Check Core Web Vitals, compress images, and cut the scripts slowing down your outdoor business website.
WordPress SEO settings and practices that actually matter for outdoor recreation businesses. Permalinks, plugins, images, trip pages, and technical fixes.
A step-by-step guide for outfitters, guides, and tour operators to get your trips listed in Google's Things to Do activity panels across Search, Maps, and Travel.
A step-by-step SEO checklist for outdoor businesses redesigning their website. Protect your search rankings during a platform migration or site relaunch.
How to connect your trip pages, blog posts, and location content with internal links that help Google understand your site and move visitors toward booking.
Keep your seasonal trip pages live and updated instead of deleting them every off-season. Here is how to preserve rankings, link equity, and search visibility year-round.
Your booking platform doesn't rank your website, but it can hurt your SEO if you're not careful. Here's what FareHarbor, Peek Pro, and Xola actually do to your search visibility.
How to use structured data to show star ratings, prices, and availability directly in Google search results - and why most outdoor operators are missing out.
Your outdoor photos are invisible to Google. Here's how to fix file names, alt text, image formats, and placement so your adventure photos show up in search and drive bookings.
Schema markup tells search engines and AI tools what your trips, reviews, and business details actually mean. A complete implementation guide for outfitters, guides, and outdoor recreation operators.
Schema markup tells search engines and AI systems exactly what your trip pages, reviews, and business details mean. A practical guide for outdoor recreation operators.
