Strategy

33 posts tagged with this topic.

What your customers Google before they book with you

The full customer search journey from "best kayaking in Colorado" to clicking Book Now, and what content you need at each stage.

Guides Strategy

The outdoor recreation business starter kit: marketing edition

A step-by-step new outdoor business marketing guide. The essentials in priority order, from Google Business Profile to your first blog posts.

Analytics Strategy

How to measure whether your marketing is actually working

Simple analytics for outdoor businesses. What to track, what the numbers mean, and when to worry.

Strategy Content

Why the best outdoor businesses treat marketing like maintenance, not a project

Consistent marketing for your outdoor business works like gear maintenance — skip it and things fall apart.

Strategy Conversion

Should you list on Viator? The tradeoffs.

A balanced look at listing on Viator: the real commission costs, what you gain, what you lose, and when it makes sense for outdoor businesses.

Strategy SEO

How to compete with Viator and GetYourGuide as a small outfitter

OTAs take 20-30% of every booking. Here's how small tour operators build direct booking channels and reduce platform dependence.

Social Media Strategy

Instagram for outfitters: what to post when you're not running trips

Off-season Instagram ideas for outdoor businesses: throwbacks, gear prep, trip previews, and content that keeps followers engaged.

Strategy Analytics

The $887 billion outdoor recreation economy and what it means for a 10-person outfitter

The outdoor recreation economy is massive. Here's how a small operator captures their share of it online, and what happens if you don't.

SEO Strategy

The keywords outdoor businesses are ignoring

Outdoor recreation businesses chase the same obvious keywords. Here are the overlooked searches that bring in traffic and bookings.

SEO Strategy

How long does SEO actually take for outdoor businesses?

Honest SEO timelines for outdoor businesses: 3 months to index, 6 to rank, 12 for the compounding to kick in.

SEO Strategy

From page 5 to page 1: a fishing guide's SEO story

How a fly fishing guide went from invisible on Google to ranking on page 1 for the keywords that actually book trips.

SEO Strategy

The real cost of not doing SEO: what happens when you go dark online

What it actually costs an outdoor business to ignore SEO, measured in lost bookings, rising ad spend, and ground given to competitors.

Conversion Strategy

Your website isn't a brochure. It's a booking engine.

Most outdoor business websites look great but don't convert. Here's how to optimize yours for bookings, not just impressions.

AI Strategy

The 1/10th cost claim: how AI content stacks up against traditional agencies

Real pricing for AI content vs traditional agency work. What outdoor businesses actually pay, what they get, and when each option makes sense.

SEO Strategy

Your competitors are publishing content. Here's what they're writing.

How to run a competitor content analysis for your outdoor recreation business. Find what rivals rank for, spot the gaps, and fill them.

Content Strategy

How to turn one trip into five pieces of content

Content repurposing for outdoor businesses: one guided trip becomes a blog post, social content, an email, an FAQ, and a video clip.

Content Strategy

Evergreen vs. seasonal content: you need both

Your outdoor business needs both evergreen and seasonal content. Here's the difference, why each matters, and how to balance your calendar.

Content Strategy

How often should an outdoor business publish new content?

Blog posting frequency advice for small businesses in outdoor rec. Two to four posts a month beats a burst-and-disappear approach every time.

SEO Strategy

How one rafting company used the winter to triple their organic traffic by summer

A rafting outfitter published content all winter while competitors went dark. By June, organic traffic had tripled. Here's the off-season SEO case study.

Google Ads Strategy

Should you run Google Ads in the off-season?

When off-season Google Ads make sense for outdoor recreation businesses and when you're better off putting that budget into SEO.

Content Strategy

How to plan 12 months of content in one afternoon

A step-by-step content planning exercise for outdoor businesses. Map a full year of blog posts in a single afternoon session.

SEO Strategy

Building backlinks in the off-season

How outdoor recreation businesses can earn backlinks from tourism boards, local press, and outdoor publications when things slow down.

Email Strategy

Off-season email marketing: stay top of mind without being annoying

Email sequences that keep past guests engaged through the off-season so they rebook when your next season opens.

Conversion Strategy

How to use the off-season to fix everything wrong with your website

A website audit checklist for outdoor businesses: fix your speed, photos, booking flow, and content while things are slow.

Strategy Guides

The off-season playbook: 10 things to do when the snow melts (or falls)

A 10-item off-season marketing plan for outdoor businesses. Fix your website, write content, build links, and set up next season's bookings.

SEO Strategy

Year-round SEO for a business that only operates 5 months a year

A seasonal business SEO strategy that builds rankings in the off-season so you show up when bookings actually happen.

Strategy Guides

Spring is too late: a fall marketing checklist for paddling outfitters

What kayak and canoe outfitters should get done before winter so they're ranking when paddling searches pick up in spring.

Content Strategy

The "shoulder season" content strategy that fills slow weekdays

Shoulder season searchers are flexible, value-driven, and looking for midweek openings. Here's the content strategy that gets them to your booking page.

Strategy Local SEO

How campgrounds can stay visible year-round

Most campgrounds go dark after Labor Day. Here's how to keep your site ranking and your bookings growing through the off-season.

SEO Strategy

Ski season SEO: a timeline for resorts, shops, and guides

A month-by-month SEO plan for ski resorts, gear shops, and guides who want to rank before the lifts start spinning.

SEO Strategy

Summer bookings start in winter: how SEO lead time works

SEO content takes 3-6 months to rank. For seasonal outdoor businesses, that means winter is when the real marketing work happens.

Content Strategy

The seasonal content calendar every outdoor business needs

A ready-to-use seasonal content calendar for outdoor businesses. Plan blog posts, landing pages, and updates around your booking cycles.

SEO Strategy

Why your off-season is your most important marketing season

Your competitors market all winter while you go quiet. Here's why off-season marketing decides who gets the bookings come summer.