A complete negative keyword list for outdoor recreation Google Ads, organized by activity type, to stop wasted spend on gear searches, job listings, and DIY queries.
Google's Q&A feature is gone, replaced by AI-powered Ask Maps. Here's what outfitters missed and what to do now to control how Google answers questions about your business.
Beyond Google, Apple Maps and Bing Places drive real bookings for outdoor operators - especially with Apple Maps ads launching in 2026 and Bing feeding ChatGPT.
A sitemap is an XML file that helps Google find every page on your site. Learn what it is, whether you already have one, and how to create and submit one.
How to report and remove fake reviews on Google, TripAdvisor, and Yelp, with step-by-step instructions for each platform and what to do when removal fails.
Specific frameworks and word-for-word templates for responding to negative reviews of outdoor businesses, covering weather, safety, staff, and pricing complaints.
How to claim the Google map pack for trail running searches in your area: optimize your GBP, collect reviews consistently, build location pages, and fix NAP gaps.
A complete optimization guide for outfitters and guides who want to rank in the map pack, convert more searchers, and keep their Google Business Profile working year-round.
Set up these 7 email sequences once and they'll work every season: welcome, post-booking, pre-trip, post-trip, re-engagement, off-season, and early-bird.
How to get your river cruise or paddlewheel operation into the Google Maps local pack and capture high-intent near me searches before your competitors do.
How trail running event organizers and coaching companies can rank on Google with race-specific keywords, route content, and local SEO that drives registrations and bookings.
How outdoor yoga studios and wellness retreat operators can rank on Google, fill programs, and build sustainable search traffic without depending on OTAs or paid ads.
How US wildlife safari and tour operators can rank in Google Maps, build review volume, fix location data, and show up when searchers are ready to book.
How US wildlife safari and wildlife tour operators can rank on Google with species-specific keywords, location pages, sightings content, and local SEO that drives bookings year-round.
How treehouse rentals and unique lodging operators can rank in Google Maps, get found by nearby travelers, and build a direct booking channel through local SEO.
How stargazing guides and dark sky tour operators can rank on Google with the right keyword strategy, location pages, local SEO, and content that turns curious night-sky searchers into paying guests.
How photography safari and tour operators can rank on Google, build content that attracts serious photographers, and convert visitors into booked clients.
How segway and e-scooter tour operators can rank on Google with location keywords, tour pages, local SEO, and content that converts browsers into bookings.
How flyboard and water jetpack rental operators can rank in Google Maps and capture high-intent local searches before competitors even know the game is on.
How snowshoeing tour operators can rank on Google with the right keywords, seasonal content strategy, local SEO, and trip pages that convert winter searches into bookings.
How ice fishing guides in Minnesota, Wisconsin, Michigan, and Maine can rank on Google with lake-specific pages, ice reports, and local SEO that drives bookings.
How rock climbing guide services can rank in Google Maps and local search, including permit-area strategy, GBP categories, and review systems that actually work.
How canoe outfitters get into the Google Maps pack for near-me and regional searches. Covers Google Business Profile, reviews, citations, and on-site content.
How stand-up paddleboard rental operators can rank in the Google Maps local pack. A step-by-step guide covering GBP setup, reviews, citations, and local content.
How mountain bike guide and rental companies can rank on Google with trip-type pages, trail content, local SEO, and the search strategy that actually brings in bookings.
How to rank in Google Maps local results for dog sledding tours. Practical steps for outfitters in Alaska, Minnesota, Colorado, and other sled dog markets.
How dog sledding tour operators in Alaska, Minnesota, and Colorado can rank on Google with trip-type keywords, local SEO, and seasonal content that drives bookings.
How paragliding and hang gliding operators can rank on Google with the right keyword strategy, trip pages, local SEO, and content that converts searchers into students and passengers.
How paragliding and hang gliding operators get into the Google Maps local pack. GBP categories, reviews, landing pages, and citations built for free-flight businesses.
How to rank in Google Maps for pontoon boat rental searches. Covers Google Business Profile setup, review strategy, NAP consistency, and lake-specific landing pages.
How to get your farm experience or agritourism operation into the Google Maps local pack and capture high-intent near me searches before your competitors do.
The complete SEO playbook for jet ski rental businesses. Keyword strategy, location pages, Google Business Profile, seasonal content, and reviews that bring in bookings.
How skydiving dropzones rank in the Google Maps local pack. Covers Google Business Profile setup, reviews, NAP consistency, and location landing pages.
How e-bike tour and rental operators can rank in the Google Maps local pack. Step-by-step guide covering GBP setup, reviews, citations, and local content.
Keyword strategy, local SEO, and content built for e-bike tour and rental businesses. The complete guide to ranking on Google and driving direct bookings.
Keyword strategy, page structure, local SEO, content planning, and technical basics built specifically for show cave and cavern tour operators. The complete SEO playbook.
How cave and cavern tour operators can rank in Google Maps, get found by local searchers, and show up before the competition on every 'cave tours near me' search.
How tubing and float trip outfitters rank in Google Maps: fix your Google Business Profile, build reviews, clean up citations, and write location pages that actually convert.
How whale watching tour operators can rank on Google with species-specific keywords, sightings reports, local SEO, and content that captures bookings year-round.
Keyword strategy, page structure, local SEO, and content planning built specifically for boat tour and sailing charter operators. The complete SEO playbook.
How to rank your boat tour or sailing charter in Google Maps local search. GBP setup, reviews, citations, and content that gets you into the local pack.
SEO for helicopter tour operators: build route-specific pages, earn local rankings, and reduce OTA commissions by capturing direct bookings from Google.
How glamping operators build search visibility, drive direct bookings, and stop depending on OTA commissions. Covers local SEO, content strategy, keyword targeting, and timelines.
How fishing charter and deep-sea fishing operators can rank on Google, own their local map pack, and get bookings from organic search. The complete SEO playbook.
How fishing charter operators rank in Google Maps: fix your Google Business Profile, build reviews, clean up citations, and write location pages that actually convert.
How to set up and optimize your Google Business Profile for an outdoor recreation business in 2026. Step-by-step for outfitters and guides, including new AI features.
How a fly fishing guide went from invisible on Google to ranking on page 1 for the keywords that actually book trips, and what changed in year two with AI Overviews.
