Email GuidesHow to build an email list from scratch for your outdoor businessEmail list building for outdoor recreation businesses: where to put signup forms, what to offer, and what to send.Read more
Guides StrategyThe outdoor recreation business starter kit: marketing editionA step-by-step new outdoor business marketing guide. The essentials in priority order, from Google Business Profile to your first blog posts.
Reviews GuidesResponding to negative reviews: a guide for outdoor recreation businessesHow to respond to bad reviews without making things worse. Frameworks and templates for outdoor businesses handling common complaints.
Reviews GuidesTripAdvisor for outfitters: how to optimize your profile and get reviewsHow to set up, optimize, and get reviews on your TripAdvisor profile. A guide for outdoor recreation outfitters and tour operators.
Content GuidesLodge and guest ranch marketing: content that fills roomsA content and SEO strategy for guest ranches and lodges. How to rank for multiple activities, fill rooms, and reduce OTA dependence.
SEO GuidesHow horseback riding outfitters can get found onlineSEO strategy for horseback riding outfitters: the keywords, content, and local search tactics that fill your trail rides.
SEO GuidesSEO for backcountry ski guides and heli-ski operationsHow backcountry ski guides and heli-ski operators can rank for high-ticket searches and convert planners into booked clients.
SEO GuidesHow surf schools can ride the wave of search trafficSEO and marketing strategies built for surf schools. Location keywords, lesson page optimization, and content that books students.
SEO GuidesMarketing a campground or RV park: the SEO playbookA keyword and content strategy built for campgrounds and RV parks, from "campgrounds near" queries to amenity pages.
Content GuidesHow hunting outfitters can use content to book more guided huntsSpecies-specific pages, season guides, and gear lists that rank. A content strategy built for hunting outfitters and guides.
SEO GuidesSEO for adventure parks and zip line companiesHow adventure parks and zip line companies can rank for local searches and fill more tickets year-round.
Content GuidesContent strategy for kayak rental businessesBlog ideas, keyword strategy, and page structures for kayak and paddleboard rental businesses. A content plan built for how renters search.
SEO GuidesHow bike tour companies can rank for every route they runA route-page SEO strategy for bike tour companies. One page per route, targeted keywords, and the content that gets each one ranking.
SEO GuidesMarketing a climbing gym: SEO and content that worksFrom 'climbing gym near me' to class schedules and beginner guides. The SEO and content strategy that gets climbers through the door.
SEO GuidesSEO for fly fishing guides: how to get found by anglers onlineHow fly fishing guides can rank on Google with trip-type keywords, hatch reports, river content, and local SEO that brings in bookings.
SEO GuidesSEO for whitewater rafting companies: a complete guideKeyword strategy, content ideas, and local SEO built specifically for whitewater rafting outfitters. The complete SEO playbook.
Conversion GuidesThe booking flow test: can someone book a trip in under 60 seconds?Time your booking flow from homepage to confirmation. If it takes more than 60 seconds, you're losing customers at every step.
SEO GuidesHow to add schema markup to your outdoor business websiteSchema markup helps Google understand your trips, reviews, and business details. A beginner-friendly guide for outdoor recreation operators.
Conversion GuidesWhat to put on a landing page that actually books tripsThe anatomy of a trip landing page that converts visitors into bookings, from headline to CTA.
Conversion GuidesWhy your trip pages aren't converting (and how to fix them)Common trip page conversion killers for outdoor businesses and the specific fixes that turn browsers into bookers.
Conversion GuidesThe 5 pages every outdoor recreation website needsTrip pages, homepage, about, blog, and contact. What belongs on each essential page of your outdoor business website.
Local SEO GuidesCitation building for outdoor recreation: where to list your businessA prioritized list of business citations for outdoor recreation. Where to list, what matters most, and how to keep it all consistent.
Local SEO GuidesGoogle Business Profile for outfitters: the setup guideHow to set up and optimize your Google Business Profile for an outdoor recreation business. Step-by-step for outfitters and guides.
AI GuidesHow to vet an AI SEO service (so you don't end up with garbage content)How to choose an AI SEO service that actually knows your industry, with red flags, green flags, and questions to ask.
Content GuidesHow to write about your trips without sounding like a brochureOutdoor business copywriting tips for guides and operators who know their trips cold but freeze at a blank page.
Content Guides5 blog post templates for outdoor recreation businessesFive ready-to-use blog templates for outdoor businesses: trip guides, gear lists, area guides, FAQs, and seasonal updates.
Content GuidesWhat should an outdoor recreation business actually blog about?Outdoor business blog topics that drive traffic and bookings. Trip guides, gear lists, local area content, and more, with real examples.
SEO GuidesOff-season SEO audit: what to check before your busy seasonA practical SEO audit checklist for seasonal outdoor businesses. Fix technical issues in the off-season so your site ranks when bookings matter.
Strategy GuidesThe off-season playbook: 10 things to do when the snow melts (or falls)A 10-item off-season marketing plan for outdoor businesses. Fix your website, write content, build links, and set up next season's bookings.
Strategy GuidesSpring is too late: a fall marketing checklist for paddling outfittersWhat kayak and canoe outfitters should get done before winter so they're ranking when paddling searches pick up in spring.
