Learn which five questions to ask on customer satisfaction surveys for outdoor businesses, the best timing windows, and how to turn feedback into bookings.
How outfitters and tour operators can use free and paid tools to find competitor keyword gaps, review patterns, and content opportunities that drive bookings.
Learn how to measure Net Promoter Score for your outdoor business, what to do with promoters, passives, and detractors, and how NPS connects to referrals and repeat bookings.
Learn how to calculate lifetime customer value for your outdoor business, including the LCV formula, churn rate estimation, referral multipliers, and OTA impact.
Click-through rate (CTR) measures how often people click your search result after seeing it. Learn what drives CTR and how to improve it for your outdoor business.
Test and fix your outdoor website's speed with this checklist covering Core Web Vitals, image compression, mobile performance, and server response time.
Month-by-month search volume data for outdoor activities - when people start Googling rafting, fishing, skiing, and camping, and when to publish content to rank.
Learn how to use zip code data, booking lead times, and repeat rates to segment local vs tourist customers and run separate campaigns that actually convert.
Eight KPIs every outdoor recreation operator should track monthly - from booking conversion rate and capacity utilization to review velocity and email list health.
Use Google Trends to identify when your outdoor activity searches peak, find rising query opportunities, and build a content calendar that ranks before your season starts.
Learn how marketing attribution works for outdoor businesses, why last-click models mislead you, and how to track which channels actually drive bookings.
ROAS benchmarks for outdoor recreation advertising across Google Search, Meta, Performance Max, TikTok, and YouTube - with break-even calculations for trip-based businesses.
A weekly Google Search Console routine built for seasonal outdoor businesses - what to check, what the data means, and how to act before problems cost you bookings.
Practical tactics to lower your Google Ads cost per booking-Quality Score, negative keywords, conversion tracking, landing pages, and bid adjustments for outdoor operators.
How to set up conversion tracking for outdoor recreation bookings in Google Ads and GA4, including FareHarbor, Peek Pro, phone calls, and enhanced conversions.
A practical weekly routine for checking Google Search Console. What to look at, what to skip, and how to turn the data into action for your outdoor business.
Plug in your traffic, bookings, and average trip price to see what organic search is worth to your business each season. Then compare it against what you're spending.
Plug in your prices, bookings, and commission rate to see what OTAs cost you per season. Then compare that number against building your own direct booking channel.
A side-by-side 3-year cost comparison of OTA commissions versus SEO investment for outdoor recreation businesses, with real numbers and a clear breakeven timeline.
Realistic marketing benchmarks for outdoor recreation businesses across organic search, paid ads, email, social media, and Google Business Profile. Data-backed numbers for guide services, outfitters, and tour operators.
The outdoor recreation economy hit $1.3 trillion in 2024. Here is what the BEA data actually means for outfitters, guides, and tour operators trying to get found online.
OTA commissions look like a marketing cost. Over three years, they're closer to a structural tax. Here's the math on commissions vs SEO investment for outdoor operators.
Updated 2026 blog traffic benchmarks for outdoor recreation websites, including the impact of AI search. What to expect at 3, 6, and 12 months of consistent publishing.
