Generative engine optimization (GEO) is the practice of structuring content so AI tools like ChatGPT and Perplexity cite your outdoor business in their answers.
AI search tools check your business details across every platform they can find. Inconsistencies cost you recommendations. Here is how to stay consistent.
A practical framework for writing outdoor business content that reads well to real people and gets cited by AI search tools like ChatGPT and Google AI Overviews.
Reddit threads now rank on page one of Google and feed AI answers. Here is what that means for rafting outfitters, fishing guides, and other outdoor recreation businesses.
A practical comparison of how Google AI Overviews, ChatGPT, and Perplexity surface outdoor recreation businesses differently, and what you can do about each one.
Where outdoor recreation businesses actually stand with AI marketing in 2026, what's working, what's not, and what the data says about the gap between adoption and results.
ChatGPT now shows local knowledge panels for businesses. Here's where the data comes from, why it matters for outdoor operators, and what to do about it.
What has changed in AI search since early 2026, and how rafting outfitters, fishing guides, and campgrounds can show up in Google AI Overviews, ChatGPT, and Perplexity recommendations.
AI tools have matured and prices have dropped. Here is what that means for outfitters and guides who need organic traffic on a real-world budget in 2026.
AI content gets faster every year. The errors get faster too. Here is what human review catches, why Google now penalizes content without it, and what to look for in a content partner.
