How to rank for 'things to do in Jackson Hole' and turn it into bookings
“Things to do in Jackson Hole” gets searched tens of thousands of times every month. It pulls in exactly the kind of visitor who books guided trips, float tours, and fly fishing days. And if you run an outfitting or guide business in Jackson Hole, you almost certainly do not rank for it.
Go look. Right now, that results page belongs to TripAdvisor, Visit Jackson Hole, Viator, Lonely Planet, and U.S. News Travel. Not one individual outfitter or guide service shows up on page one. The $1.68 billion tourism economy flowing through Teton County, according to the Jackson Hole Travel and Tourism Board, is being routed through aggregators who take a cut or send your potential clients to a competitor down the road.
You can change that. Here is how to build a “things to do in Jackson Hole” page that ranks and turns search traffic into bookings.
Understand what google rewards for this query
Google wants to serve a page that helps someone plan their time in Jackson Hole. Look at what currently ranks: Visit Jackson Hole’s official things-to-do page, the Jackson Hole Mountain Resort summer activities page, TripAdvisor’s “15 best things to do” list. These pages are long, specific, and cover multiple activities.
Your version needs to do the same, but with an advantage they cannot match: firsthand knowledge.
TripAdvisor scrapes user reviews. Viator sells third-party bookings. You have actually been on the Snake River at dawn in September when the cutthroat trout are rising. You know which section of the Teton Crest Trail gets icy in early June and which campgrounds fill up by 7 a.m. on July weekends. That specificity is what separates a page that ranks from one that sits on page four.
Put the primary keyword in your title tag, H1, and first paragraph. Match the query exactly: “Things to do in Jackson Hole.” Your meta description should be under 155 characters and include the location name.
Build the page around real activities, not generic lists
A things-to-do page that ranks is not a bulleted list of attractions with one-sentence descriptions. It is a local area guide with enough depth to keep someone reading for five or six minutes. Start with outdoor activities because that is what most Jackson Hole visitors are searching for. Cover them in two or three paragraphs each, with real details.
Snake River float trips: scenic floats run 8 to 13 miles through Grand Teton National Park, typically from Deadman’s Bar to Moose Landing. The wildlife on these floats is the selling point, including bald eagles, osprey, moose, and the occasional beaver. Season runs mid-May through September, and pricing sits around $80 to $100 per adult for a scenic float.
Fly fishing: the Snake River fine-spotted cutthroat trout fishery is world-class, and I do not use that phrase loosely. Snake River Angler holds more permits than any other outfitter in the valley. Grand Teton Fly Fishing is an authorized National Park Service concessionaire. Half-day guided trips typically run $550 to $650 for two anglers. The One Fly tournament in September draws competitive anglers from across the country and generates a wave of search interest you can ride with timely content.
Hiking in Grand Teton: the park has 250 miles of trails. Cascade Canyon from Jenny Lake is the classic day hike. Taggart Lake works for families. Delta Lake is the scramble that shows up on every Instagram feed, and it belongs on your page because people are already searching for it.
Then expand beyond the obvious. The Jackson Hole Aerial Tram climbs 4,139 vertical feet in 12 minutes and runs summer and winter. Snow King Mountain, founded in 1939 as Wyoming’s first ski area, sits right in town and offers a quick alpine coaster and mountain biking in summer. The Jackson Hole Rodeo runs Memorial Day through Labor Day. The National Museum of Wildlife Art sits on a bluff overlooking the National Elk Refuge, and it is one of the more underrated stops in town.
Each section should use an H2 header that matches a natural search query. “Fly fishing on the Snake River” can rank independently for long-tail searches.
Turn the page into a booking funnel
Most operators treat this kind of page as pure information. That is the mistake.
Every section needs a natural path back to your services. If you are a rafting company, your section on Snake River floats should include a line like “We run half-day scenic floats and full-day whitewater trips from June through September” with a link to your booking page. That is not pushy. The person reading your things-to-do guide is planning a trip and actively wants to book something.
Include a sample two-day itinerary near the bottom. Something like: “Day one: morning float on the Snake River, afternoon at the National Museum of Wildlife Art, dinner on the Town Square. Day two: Cascade Canyon hike from Jenny Lake, afternoon at the rodeo.” Put your own trips in the itinerary. It keeps readers on the page longer and puts your business at the center of their visit.
Link your activity sections to your specific trip pages and guides. “Fly fishing” links to your guided fishing page. “Horseback riding” links to your trail ride page. The visitor arrives looking for ideas and clicks through to a page where they can book.
Handle the local SEO side
A things-to-do page on your website is one piece. Your Google Business Profile is the other, and it might matter more.
When someone searches “things to do in Jackson Hole,” Google shows a Map Pack with three local results above the organic listings. A Map Pack appearance can drive more bookings than ranking number one in organic results, especially on mobile where the map takes up most of the screen.
Make sure your Google Business Profile is fully built out: accurate category, complete description with “Jackson Hole” mentioned naturally, recent photos uploaded at least monthly, and fresh posts about seasonal offerings. Ask for reviews after every trip. Review count and recency are ranking factors for Map Pack placement.
Add LocalBusiness and TouristAttraction schema markup to your things-to-do page. This helps Google understand the content and can earn you enhanced results with star ratings, pricing, and availability.
One number tells the story: Jackson Hole Airport surpassed one million passengers in 2025, according to the Jackson Hole Travel and Tourism Board. The visitors are arriving. Whether they find your website or TripAdvisor’s is up to you.
Keep the page alive after you publish it
A things-to-do page is not something you publish and walk away from. Google treats freshness as a ranking signal, and a page that has not been updated in eighteen months will slide.
Update it twice a year at minimum. Before summer, refresh activity descriptions with current pricing and hours. Before winter, swap in ski and snowshoe content. If a new zipline operation opens near Teton Village, add it. Swap in fresh photos from recent trips. This does not take long once the page exists.
Track the page in your analytics. Watch which activity sections get the most clicks and which lead to actual bookings. If your fly fishing section drives three times the traffic of your horseback riding section, that tells you something about where to focus.
The operators who publish consistently and update existing content are the ones who eventually push past the aggregators. It takes time. Could be six months of steady work before you see real movement. But Jackson Hole has enough search volume and enough visitor spending that the math works, especially when your competitors are not doing it at all.
Start before your competitors do
Most outfitters in Jackson Hole do not have a things-to-do page. They have a homepage, a trips page, maybe a blog with three posts from 2019. That is your window.
The first operator in a market to build a proper area guide, written from experience, structured for search, and kept current, tends to hold that ranking for years. You do not need to outwrite TripAdvisor. You need to out-local them.
Mention the pullout on Teton Park Road where you can see the whole range reflected in the Snake River at sunrise. Mention that the Town Square elk antler arches are worth a photo but not thirty minutes. Mention that the best time to see moose along the Moose-Wilson Road is early morning in September.
That is the kind of detail a travel aggregator will never have. And it is what both Google and the person planning their Jackson Hole trip are looking for.
